Digital transformation has begun, and it is increasingly important for enterprises and brands to use changes in the market environment and digital technologies to carry out disruptive innovations and create differentiated competitive advantages. In t... continue reading
The metaverse era may be the final stage of the digital economy. A report from Tianfeng Securities pointed out that the development of the digital economy is reflected in different types of digital expressions in different eras. In the Internet age,... continue reading
Understand the algorithm behind Xiaohongshu recommendation engineIf a brand wants to gain traffic on the platform and realize the conversion gains, the first step is to understand the traffic distribution logic of the platform. This is because there... continue reading
Since March 2021, when US online game creation platform Roblox was listed on the New York Stock Exchange and its market value easily surpassed US$300 billion, "Metaverse" immediately became a hot concept and the focus of companies. In addition t... continue reading
How to use Baidu Tieba for Internet Marketing?Baidu Tieba was created by Baidu in 2003 as a keyword-based community discussion forum where you can find posts on any topic. Tieba literally means "let's post" and many consider it the equivalent of Redd... continue reading
Gen Z refers to anyone born after 1995 or 2000, nowadays, this group of people is becoming the backbone of society. Born in the late information revolution, Gen Z is the true "native" of the Internet era and has witnessed changes in 2G, 3G, and 5G as... continue reading
Nowadays users have higher expectations of content marketing. Thus, what can content marketing do?Content drives salesContent marketing has created an opportunity for interaction between brands and users. The strong association of the brand makes con... continue reading
As the concept of omnichannel marketing has already become a common practice in 2022, the importance of the official website is being enhanced more and more by B2B companies. If the official website is one of the key engines in the omnichannel market... continue reading
01. Owned media trafficOwned media traffic refers to user clusters that enterprises can freely use without payment, can be reached at any time, and are deposited in relatively private channels such as their own apps, official accounts, personal WeCha... continue reading
1. Content planningFirst of all, confirm the topic and then plan the content. After confirming the topic direction, combine the corresponding questions and long-tail keywords in the keyword analysis table to confirm the target keywords of the article... continue reading
